Kamps factors of success

We are one of the leading traditional bakery chains in Germany with more than 450 retail outlets in Germany. Over 98 percent of these Bakery and Backstube outlets are operated by franchise partners.

Our Kamps brand enjoys the highest level of awareness of all German chain store bakery brands. This is reflected in its commercial success because more than a quarter of a million customers every day prove that our concept is a winning one!

We adapt our bakeries to their locality and customer structure. They can be neighbourhood stores, shop-in-shops, bakeries in city centre locations or at public transport hubs. Kamps franchise partners profit from a concept that is based on professionalism, partnership and performance orientation.

Our franchise partners receive comprehensive and professional support, plus a comprehensive range of services extending from store design to merchandising, marketing and advertising concepts. We pay particular attention to providing new franchise partners with intensive initial and further training at our Kamps Academy. Our consultants who travel to the franchise partners at their bakeries are also setting new standards of support.